Peppermint Field

Many believe a brand is a collective batch of perceptions and experiences in totality.  What do we do with a brand-new brand?

The Aromatic Balm which relieves dizziness, headaches, and sooths breathing with refreshing feel.  The Balm was new to market, both its brand name and forms. 
The market was huge and with top-5 giant brands.  One could grasp a pack of those brands without thinking why buy it, with overwhelming awareness over the years.

We entered the marketing battle with stealing the share of mind of mass consumers first and for all.The idea is the moment when something goes wrong is our moment. Basically everyone on earth has that things-go-wrong moment.  Some have it more often than others.

Ironically, the small budget allows us to play with campaign design even better.  A series of 6x 15sec TVCs came out capturing daily ‘wrong’ moments across a wide span of consumers. The campaign simply rocks.