SCB

In 2009, SCB rebranded itself to be more approachable, friendly, and customer oriented. The campaign brief was to strengthen its brand heritage of togetherness.

SCB believes in ‘partnership’ or ‘togetherness’ in both its deep-rooted philosophy and business policies.

The concept of One Big Family was used to portray a widely accepted characteristic of Thai society - the way we treat one another like a family member, calling each other as members in the family.

The idea uniquely sets itself apart from other bank brands while earns brand leadership and engages deeper bonding with the community at large.