Siang Pure

Sing Pure Oil helps relief and soothing from dizziness & recovering from faintness with old Chinese herbal formula.
The brand has been in the market over 40 years and could possible lose touch with its current targets and consumers at large.

In 2007 Siang Pure Oil TVC Campaign was launched to capture wider targets, engaging this iconic Chinese brand at a more contemporary and relevant message and mode with today’s consumers.
It was awarded widely for its creativity and uniquely outstanding idea, especially for medicated product category which has extremely strict FDA rules.

In 2008, the “Warriors” TVC came out to reinforce the same message with a well-known-among-Asian historic scene of the battle between Hans & Mongols.
It was also applauded by consumers, not to mention some international recognition.

In 2009, Thailand, along with others, faced an economic downturn.  Many SMEs collapsed overnight.  Siang Pure Oil decided to do an ad.  The TVC simply asked all to be mindful, the moment when the wisdom comes to save & recover the situation.
Researches show positive responses beyond client expectation, beside many word-of-mouth compliments thereafter.