Thai Health Promotion Foundation

Thai Health Promotion Foundation:Oral Care Project for Kids

Thai Health Promotion Foundation is a government foundation for the sustainability of well-being for Thai people.

The Oral Care Project for Kids aims to urge parents with kids age between 0-6 years old nationwide to properly take care of their kids’ baby teeth.  The dentists at Local Health Center will be assigned to guide parents on how to properly brush their kids’ teeth. Together with free toothbrush as an incentive

Most parents did not really see the importance of baby teeth.  They assumed that the decayed baby teeth will eventually be replaced by better permanent teeth.

Brand Campaign & Results

Kid’s teeth has always been in low priority to parents as they are too busy working on family financial support for kid’s education, keeping kid’s vaccination on schedule, and having quality family time in their very limited free time.

We make them realize how importance the proper kids’ oral care is and make communication powerful enough for the parents to make a trip to see dentist at their Local Health Center.